About Us
Revolutionary Natural 4C Hair Care Cosmetics
At Maravi Beauty, we are deeply passionate about crafting high-quality, revolutionary natural haircare and skincare products that empower you to embrace and celebrate your unique beauty. Our collaboration with Sheer Elegance (VIP Cosmetics) – a 100% female-owned business based in Soweto – allows us to offer products that are deeply rooted in authentic African ingredients and tailored to meet the needs of 4C hair and Black skin. Our offerings include Leave-in Conditioners, Anti-Breakage Masques, Hairline Solutions, Hair Food, Shampoos, and Black African Soap Shampoo, as well as luxurious skincare made with unrefined Shea Butter, such as Body Butter, Body Lotion, and Hand Lotion.
Born in the heart of the COVID-19 pandemic, Maravi Beauty was created as a response to the global struggle for access to quality beauty products during lockdown. In those uncertain times, we saw the need for products that cater specifically to Black beauty – products that empower and celebrate who we are, naturally. Maravi was born to fill that gap, becoming a leading Afro-natural beauty brand that speaks directly to the hearts of Black consumers, here in South Africa and around the world.
We honor the beauty of Blackness, inspired by the Imago Dei (Image of God) and the values of the ancient Maravi Kingdom – a place where transcultural exchange, tolerance, and cosmopolitanism formed the foundation for growth and unity. Our mission is not only about beauty products but about embracing the sacredness of our identity, cultures, and natural textures.
Our vision is bold: to become a global brand that celebrates Black beauty in all its rich diversity across the African continent and the global Black diaspora. Though Black consumers account for more than 20% of global beauty spending, Black-founded and Black-owned brands represent only 2.5% of beauty industry revenue. Maravi Beauty is committed to changing this by providing high-quality products that represent us, our textures, our cultures, and our communities. We are here to make sure Black beauty is seen, celebrated, and cared for – with the luxury and authenticity it deserves.
Maravi Beauty is not just a brand – it’s a movement, a community, and a declaration of self-love. We empower you to embrace your crown and honor your roots in every product we create.
Our Story
At Maravi Beauty, we are driven by a deep commitment to amplifying Black brand visibility in the beauty industry. Black consumers have long demonstrated a strong affinity for beauty brands that reflect their identity and meet their unique needs. In fact, they are 2.2 times more likely to trust products from Black-founded brands, believing those products are more tailored to them.
However, despite this, only 4-7% of beauty brands on shelves across specialty beauty stores, department stores, and grocery chains are Black-owned. This lack of representation in a $2.6 billion industry highlights a pressing gap.
Our mission is to fill this gap.
We are dedicated to becoming the premier Black-owned brand producing and distributing quality Afro-natural hair and skincare products that affirm, validate, and celebrate global Black beauty. Our products are designed to nurture, empower, and support the growing movement of Black consumers who deserve to see themselves represented in every aspect of the beauty industry.
At Maravi, we are committed to addressing the racial inequities that have long been ingrained in the beauty sector. By better serving Black consumers, we believe that we can reshape the beauty landscape, creating more equity for entrepreneurs, retailers, investors, and consumers alike. Through inclusive representation, we can not only transform the beauty market but also empower a global community to embrace its beauty – proudly, authentically, and confidently.
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Receive your order in 3–7 working days.
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