About Us

Revolutionary Natural 4C Hair Care Cosmetics

Maravi Beauty is passionate about the distribution and production of revolutionary haircare and skincare products. We have partnered with Sheer Elegance (VIP Cosmetics); a Soweto based business which is 100 percent female owned. Products include organic 4C hair cosmetics such as Leave-in-Conditioner, Anti-breakage Hydrating Masque, Hairline solution, Hair Food, Shampoo and Black African Soap Shampoo. We also manufacture skincare products made from unrefined Shea Butter such as body butter, body lotion and hand lotion.


Maravi Beauty was founded to be the premier brand in providing quality and revolutionary products in the global beauty industry. We are driven by a passion to produce and distribute Afro-natural products that cater to the needs of Black aesthetics.  We were born in the doldrums of the Covid-19 pandemic as millions across the world found it harder to access quality products to cater for their hair and skincare needs under lockdown in their homes. We celebrate the beauty of Blackness as fashioned in the Imago Dei (Image of God) as well as the values of the ancient Maravi Kingdom built on the cornerstones of transcultural exchanges, tolerance, and global cosmopolitanism.


We aspire to be a global brand that celebrates Blackness in its entirety and diversity on the African continent and the global Black diaspora. In this globalised beauty market, Black brands—defined as either Black-founded or Black-owned—make up only 2.5 percent of revenue in the beauty industry, yet Black consumers are responsible for more than 20 percent of total beauty spending. Black consumers simply do not see themselves in beauty advertisements on Television, in magazines, or on billboards because of a lack of diversity in advertising campaigns. Black consumers also do not have access to quality beauty products the way that non-Black shoppers do, and when they do, it is harder for them to find the products they are looking for.

Our Story

Our story is passionately driven by making Black brand visibility in the beauty industry a possibility. Black consumers show an affinity and preference for Black beauty brands and are 2.2 times as likely to conclude that products from those brands will work for them. However, only 4 to 7 percent of beauty brands carried by specialty beauty stores, drugstores, grocery stores, and department stores are Black brands. Given this background, we aspire to do the following:
Be the premier Black brand that produces and distributes quality Afro-natural hair and skincare products that affirm, validate the needs and humanity of global Black aesthetics.
Committed to addressing racial inequity in the beauty industry because it is a $2.6 billion opportunity. Better serving Black consumers and supporting Black beauty brands could lead to greater equity across the entire beauty industry—for shoppers, entrepreneurs, large beauty houses, retailers, and investors.

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delivery on time

3 – 7 Working Days

delivery on time

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